1994 - Present

CGC Ltd, Westport, CT
Partner, Consultant

• Restructured organizations and developed strategic business plans on-site for: Pfizer in Japan, Shalimar Industries in India, National Weaving in Namibia, PastaMan Corp. in Zimbabwe, Livestock Development Trust and 4-H in Zambia, and Bulbrew Beer, Foros Real Estate, Sanita Pharmaceuticals, and Office Express in Bulgaria.
• Developed year-long international promotion plan for Diet Pepsi which was implemented in 12 countries.
• Created syllabus and teach on-going marketing course at SUNY - Fashion Institute of Technology; taught marketing seminars at the Moscow University of Higher Economics and the Cooperative College of Kenya.
• Developed marketing / promotion plans for Paul Newman's Hole in the Wall Gang Camps, Dos Equis/Tecate beers, and ACT-SO, a non-profit organization targeting the Afro-American community.
• Relaunched the PGA TOUR MasterCard/Partners Program, which involved product positioning, acquisition, and retention strategy development and implementation.
• Developed and implemented Partnership Marketing strategies for Ford Citibank credit card, GE Rewards program, Wyeth-Ayerst Laboratories, and Gevalia Coffee.
• Produced and hosted a one hour weekly consumer finances talk show on WALE-FM, Providence, RI.

1991 - 1994

Alcone Sims O'Brien (Division of Omnicom), Mahwah, NJ
Account Director, Account Supervisor

• Surpassed company profit targets by developing volume-building promotions for clients: Thomas J. Lipton, Fromageries Bel, Pepperidge Farm, and The Wool Bureau.
• Directed diverse projects involving: direct mail, focus groups, newsletters, sales meetings, collateral, sampling, video, sweepstakes/games, brainstorming, product positioning, seminars, event planning, 800 numbers.

1985 - 1991

Heublein, Farmington, CT
Director Promotions, Group Promotions Manager, Promotion Manager

• Increased the department's efficiency and effectiveness by developing computerized budget and timeline systems, POS guidelines manual, creative cost standards, and agency evaluation procedures.
• Received POPAI and SPIRE awards for outstanding creativity on Smirnoff and Arrow programs.
• Increased display activity on Christian Brothers, Club Cocktails, and Popov through extensive POS analysis and development of regional merchandising strategies.
• Developed unique value-added tactics for Lancers, Inglenook, and Harvey's Bristol Cream, decreasing reliance on costly refunds.

1980 - 1985

General Foods Corporation, White Plains, NY
Associate Promotion Manager, Associate Product Manager, Assistant Product Manager

• Analyzed market and competitive trends, resulting in line extensions and new products on Shake 'N Bake, Good Seasons, and Open Pit.
• Developed and implemented successful consumer/trade promotions for Tang, Orange Plus, and Postum.

Education

New York University

• Magna Cum Laude
• Phi Beta Kappa
• Dean's Honor List
• Economics Department Citation

• Fluent in Russian and a working knowledge of Spanish
• Computer proficiency Microsoft Office applications (Word, Excel, PowerPoint)
• Cultural knowledge based on extensive travel and development of international seminars
• References available upon request

Current as of September, 2007